Google wants to reinvent its biggest flop — Google Glass

Google Glass is being repurposed for the workplace.

JUST when you thought you were safe to go outside again, “glassholes” are back.

Google announced that it is updating the much-maligned product with a new version, known as Google Glass Enterprise Edition.

In a blog post discussing the new version, Jay Kothari, project lead at Google Glass, noted the many cases in the workplace where Google Glass is already helping.

“GE was one of the first businesses to experience the benefits of Glass in the workplace,” Kothari wrote, adding that there are more than 50 companies using Glass, including Boeing, Volkswagen, DHL and a host of others.

Google Glass 2.0: First Look

“Based on the positive feedback we’ve received from these customers in a special program we’ve been running for the past two years, we’re now making Glass Enterprise Edition available to more businesses through our network of partners.
The latest version of the wearable headset is getting some upgrades, including a bump in the camera. It now has an eight megapixel camera, up from five megapixels. It also will have a longer battery life, a better processor, an indicator for video recording and improved Wi-Fi speeds.

It also looks radically different, with Glass EE now being decoupled from integrated frames so it can work with all types of eyewear, including industrial safety glasses.

Domino’s Franchise Trainer Stewart Lyne models a new Google Glass in the kitchen. Domino’s is trailing Google Glass for its employees as a way to speed up efficiency and remain connected at work. Photo: Claudia BaxterSource:News Corp Australia

“The new units cost around the same as the earlier Explorer Edition for developers and consumers — $1300 to $1500 — but are now optimised for different scenarios, with better networking and security support and more flexible options for frames including prescription lenses,” Jackdaw Research analyst Jan Dawson said in comments obtained by Fox News.

Regarding Google’s push towards the enterprise, Mr Dawson said he has “always felt like this space was a much better fit for Glass-like products than the consumer market.

“Workers at AGCO, an agricultural machinery manufacturer in Jackson, Minnesota, are using Glass Enterprise Edition,” he wrote.

“By reducing the amount of back and forth workers have to do accessing checklists, viewing instruction manuals or sending photos from tablets or laptops as they assemble machines, Glass has reduced machinery production time by 25 per cent and inspection times by 30 per cent.”

In 2012, Google unveiled the first version of Google Glass, garnering widespread attention, but it soon fizzled as a consumer product because of privacy concerns and its unattractive aesthetics.

People who wore it were termed “glassholes” because of the creepy nature of using the device. Google went so far as to write a best practices for using it, including listing the “dos” and “don’ts” of using it in public, even mentioning the term “glasshole” in the post.

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